How I Got Started

A few scant years ago— during the Prehistoric Age of radio and television— I started my career fresh out of college in small market radio. After a year of long hours, abysmal pay, and an apparent shortage of what I felt was big-time disc jockey talent, I left the industry of my own volition.

After several years away from the game, I re-entered the television and radio industry and gained a multitude of perspectives, including doing voiceovers. While I always believed I had the vocal quality and basic rudiments for commercials and industrials on a larger stage, I felt I could use more seasoning, as well as the perspective of a professional voice actor.

Luckily for me, I met Susan Berkley— a nationally known female voice talent— who also teaches the art of voiceovers and voice acting. During these classes, I had the opportunity to perform a variety of voice styles, intonations, dialects, and reads. Besides being great fun, this certainly changed my perspective on the finer aspects of voice acting and voiceover.

These classes rekindled my original belief that I had the potential to be a quality player in the radio and television industry— and now that I am, I certainly enjoy being in the industry, and can’t wait to see what challenges your next project holds for me.


Testimonials:

"Craig Burford is a joy to work with. [He] turns the long scripts around in a short time and is quick with client changes. [We] are very happy to have Craig for our documentaries."

-M. Cheny, The Media Company

"Over the years, [we have] spent hundreds of thousands of dollars promoting our company. To separate our sound and image from the rest of the voice clutter in the local media, we use Craig Burford’s enthusiastic, rich, and dynamic voicing."

-Jerry James, Ozark Advances, INC.

"Craig turns projects around in the blink of an eye and with a commanding vocal range. Our clients are always impressed. Be it an upbeat call to action spot or a witty image piece, Craig does it all."

-KPLR/TV

The Art of Voice

The late Don LaFontaine was the single most prolific actor in the history of the Screen Actors Guild. You have probably heard his deep baritone voice in such movie trailers as Get Smart, Meet Dave, The Terminator, and Shrek— In fact, Don LaFontaine voiced the narration on over 5,000 films.

LaFontaine was one of my voiceover idols, and I have followed much of his work throughout my career. I agree with many of his work ideals, and feel that my philosophy can best be surmised with this excerpt from this excerpt from Voice Recognition, an article written by Chris Warren in 2008:

Generally, LaFontaine would receive the script for a trailer via fax, and he'd simple glance at it in order to know the genre and structure of the piece. "I'll glance at it to get the gist of what I'm selling," he said. "Is it a comedy or a horror picture or an action film?" Once he had that information, which guided him regarding the tone of voice to use, he spent no more time reading or studying the script, because he felt as though doing so might take away from the authenticity of the read. "Spontaneity is very, very important," he said. So, too, is veracity. And LaFontaine said that while voicing a trailer script, he absolutely believed that every line he spoke was true. "The way I can justify that is, even the worst movie ever made is someone's favorite movie," he said. "And I'm talking to that person, and it's my job to be as convincing as possible."

Not surprisingly, LaFontaine was asked all the time about how to get started in the business. What he told people was the same thing an established Oscar-winning actor might tell someone struggling to get into movies. "I say, 'Look, here's the simple skinny of the thing: Of the six billion-plus people on this planet, you are the only person who has led your life and you are the only person who has your unique view of the world, so you have to bring that to everything you do," he said. That means you somehow have to bring your own experience of love or pain to what you're reading - something that is hard to do, much harder than focusing on the mechanics of reading out loud.

"So many people are … concentrating on the timbre of their voice. They're concentrating on getting every word pronounced correctly. They're concentrating on all the stuff they shouldn't be concentrating on," LaFontaine said. "What they should be concentrating on is saying what's on the piece of paper and saying it honestly."